The Ever After Garden returns to the heart of Mayfair from 14 November until 18 December 2024 as Grosvenor Square once again lights up with over 30,000 illuminated white roses each dedicated to remembering our loved ones. 

Come and discover this tranquil haven as visitors are invited to add their personal dedication to a rose for a donation to The Royal Marsden Cancer Charity. Dedications and donations can be made either in person at the garden or online. Thanks to everyone who has visited since the Ever After Garden first lit up in 2019 it has grown to become a much-loved annual tradition, while also raising vital funds for The Royal Marsden Cancer Charity which helps to fund groundbreaking research at The Royal Marsden, a world-leading cancer centre, 

The Ever After Garden was co-founded by designer Anya Hindmarch and fashion writer Camilla Morton and was originally conceived after the loss of the late, great Production Designer Michael Howells. From creating the Claridge’s Christmas trees to TV, theatre and film credits Howells’ work includes ITV’s Victoria, Tilda Swinton’s Orlando, Emma Thompson’s Nanny McPhee, and the film that inspired the name of the garden – Ever After, the Cinderella remake starring Drew Barrymore. 

Antonia Dalmahoy, Managing Director of The Royal Marsden Cancer Charity, said: “Every dedication in the Ever After Garden raises vital funds for The Royal Marsden Cancer Charity, which helps to fund groundbreaking research at The Royal Marsden. From clinical trials to the development of new drugs, this work goes on to benefit people with cancer around the world. There has been significant progress in cancer diagnosis and treatment, but there is still so much more to be done, and money raised by the Ever After Garden helps to drive this work forward to benefit cancer patients everywhere.” 

Anya Hindmarch, designer and Trustee of The Royal Marsden Cancer Charity and Co-Founder of the Ever After Garden, said: “The Ever After Garden holds a special place in the hearts of so many people. This beautiful space offers a sense of hope, bringing us together to remember treasured loved ones in a very powerful way.” 

Camilla Morton, Writer and Fashion Creative, and Co-Founder of the Ever After Garden said: “We wanted to find beauty in memory, rather than sadness in loss, and create a beautiful moment to remember and reflect on those we have lost.” 

The Ever After Garden is open 3-9pm daily from 14 November until 18 December 2024. Entrance to the garden is free, with a suggested minimum donation of £10 to add your own personal dedication to a marker next to one of the illuminated roses. Dedications can be handwritten in person or submitted online. 

Grosvenor Square is a five-minute walk from Bond Street and Marble Arch tube stations.

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