Find outfit ideas for Royal Ascot in Mayfair's iconic boutiques and luxury brands, handpicked by top fashion content creators, including Yoanna Hanbury and Laura-Ann, who visited fashionable Mount Street to enjoy the ultimate Royal Ascot shopping experience. 

The Royal Ascot horse racing event takes place between Tuesday 18 June, 2024 and Saturday 22 June, 2024.

Yoannah Hanbury in a yellow trouser suit stands outside Chapeau! hat pop-up

German fashion and lifestyle content creator Yoanna Hanbury has picked nine of her favourite pieces from Mayfair's boutiques. She says: "Royal Ascot is one my favourite events of the year, and with it just around the corner, I spent the day shopping on Mount street, in the heart of Mayfair to find a beautiful statement outfit for the occasion!

"Mayfair is the perfect destination as it has so many beautiful boutiques to choose from such as CH Carolina Herrera, Christian Louboutin, Valextra and Pragnell to name a few, and endless restaurant options - 34 Mayfair is my go-to for a delicious lunch when I'm in town. Best of all, Chapeau!, a pop-up millinery shop, will be open throughout the month of May to help you find an Ascot worthy hat." 

A woman is wearing a long pink dress with a big bow tied at the middle

CH Carolina Herrera: TAFFETA LONG DRESS WITH CUFFLINKS

£995 Shop now
A beige Valextra handbag

Valextra: Milano Two Handles Mini Bag

£3,350 Shop now
A woman in a blue ruffly dress and a pink handbag

CH Carolina Herrera: CHIFFON RUFFLED SHIRT DRESS

£940 Shop now
A woman wearing a white sleeveless top, black trousers and a yellow handbag

Valextra: Iside Top Handle Medium Bag

£3,450 Shop now
Beige pumps by Christian Louboutin

Christian Louboutin: Condora pumps

£780 Shop now
A woman in a yellow long sleeved dress

CH Carolina Herrera: BROCADE DRESS WITH BELT

£995 Shop now
High-heeled peach-coloured slingback shoes

Christian Louboutin: Hot Chick Sling

£695 Shop now
A woman in a red chiffon dress

CH Carolina Herrera: Silk Chiffon shirt dress

£1,320 Shop now
Laura-Ann sitting at a table in a restaurant wearing a white floral jacket

Lifestyle content creator Laura-Ann has picked two of her favourite pieces from Mayfair's boutiques. She said: "Royal Ascot is one of the highlights of the year for me. Dressing up for the occasion is one of my favourite parts, and I meticulously plan my outfits well in advance. My recent excursion to Mayfair was the ultimate day out as I explored esteemed designers like Carolina Herrera and Oscar de la Renta, each presenting exquisite options perfectly suited to the Royal enclosure dress code, boasting beautiful summer florals and intricate detailing, exemplifying elegance and style. Mayfair's pop-up millinery shop, Chapeau! on Mount Street provides a convenient avenue for acquiring the ideal hat or headpiece to complement your dress. Valextra offers a diverse array of impeccably crafted bags in an assortment of shades and colourways, presenting an ideal complement to your final look."

 

Blonde woman in white dress holds up a pink dress and a pink floral dress

Oscar de la Renta: CAMELLIA THREADWORK MIDI DRESS

£3,652.73 Shop now
A woman wears an off-shoulder floral dress

Oscar de la Renta: OFF SHOULDER HOLLYHOCK FAILLE DRESS

£4,674.48 Shop now
Nana Acheampong

Nana Acheampong is a fashion and celebrity stylist based in London and a huge Ascot fan. Nana has picked out six of her favourite fashion items from Mayfair's top boutiques. 

She says: "I loved the Jacquemus dress and longline blazer from Browns; butter yellow is the colour of the season. Over at Christian Louboutin, it was hard to pick a favourite pair of heels as they were all so stunning.  Sunglasses have the power to change an entire look and no one does it better than Linda Farrow. Her 70s-inspired shades were the perfect finish to the look. Saving the best for last, Chapeau! was where the real excitement happened. Picking a hat for Ascot is almost as fun as race day itself. Their showstopping selection is not to be missed." 

A woman's legs with white trousers and white stiletto heels

Christian Louboutin: Hot Chick pumps

£695 Shop now
A woman wearing oversized sunglasses

Linda Farrow: Oversized sunglasses

£965 Shop now
A woman wearing a white skirt and white high heels

Christian Louboutin: Loubigirl Raffia Strappy sandals

£870 Shop now
Woman wearing strapless black dress and black sunglasses

Linda Farrow: SHELBY CAT EYE SUNGLASSES IN BLACK

£630 Shop now

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