Pragnell: Reimagining the Tennis Bracelet
11 June 2024Ahead of Wimbledon Pragnell are set to elevate every swing with a unique and homage to the traditional tennis bracelet.
The new campaign from Pragnell features Katie Boulter, British Tennis Women’s No.1, and Friend of The House, wearing a selection of new game changing designs that breathe life into a much-loved icon, the tennis bracelet, and are set to match every look.
Serving as a modern take on the classic bracelet, the designs include new bold gold mounts matched with a range of contemporary stone cuts. Highly versatile, the pieces are perfectly wearable both for formal or more casual looks, on or off court, bringing a touch of quiet luxury to every day.
Designed by the Pragnell family the new pieces weave together multiple styles and designs from signature Pragnell collections including Honeycomb, Skimming Stone and Sundance. They are all unique pieces that can be worn individually or layer and stacked perfectly together as shown in the campaign.
Hand crafted in our British workshops the new pieces display exquisite gemstones expertly set into hand polished buttery 18ct recycled yellow gold, to maintain a perfect linear flow. These newly launched pieces truly showcase the exceptional artistry, craftsmanship and gemstones for which Pragnell is renown.
The Tennis Bracelet is a type of line bracelet that that has no end or beginning, resulting in a never-ending flow of gemstones. This design gained popularity in the 1920s when fashions began to expose the wrists and arms, and ladies would wear them, paired with their most elaborate dresses to special parties and occasions. However, the name “Tennis bracelet” first came about in the 1970’s when legendary American world no. 1 tennis player Chris Evert became renown for accessorising her tennis kit with diamond jewellery. This gained further notoriety when she lost her diamond bracelet during the 1987 US Open and insisted on stopping play until it was found. The moment captured the imagination of fans worldwide and the moniker was firmly established into popular culture.